Story Behind the Brand

Mission Statement

BelovedCo is an identity brand that exists to remind you that you are God's beloved, and to be loved by him everyday. The word "beloved" appears in the New Testament 62 times, and is a Greek word that's translated as agapētos. It's used three times to describe Jesus as the "beloved son", and the other 59 times to describe fellow believers. The word agapētos means, beloved, esteemed, dear, favourite, worthy of love. In John 17:23 Jesus prays, "May they experience such perfect unity that the world will know that you sent me and that you love them as much as you love me." Allowing yourself to be loved by God is foundational in our relationship with Him. Let this brand remind you of that everyday!

Be loved to be love

Hey there, my name is Micah. And for 19 years of my life I grew up in a Christian home going to church every week. But I later realized that didn't make a difference in my walk with God. Even though I went to church, and it was a good experience, I had no relationship with God. I was just going through the motions. Shortly after I turned 20, I was listening to an evangelist, and what he said changed my life forever. I started this new found relationship with God that was(and still is) bringing freedom and transformation. Not just short term experiences, but real transformation based on the truth God says about us in the Bible. Since then it's been an incredible journey of "knowing" God. One of the things I've learned along the way is that you can't give from God to people what you haven't received from God. You can't give a God filled love that you haven't received. And you can't receive that love unless you believe what he says about you is true. You have to "be loved" in order to "be love". That's exactly what this clothing brand is about. Reminding you to be loved by God everyday and that you are God's beloved. It's time to show the world who we are, and who they can become.